The key to showing the impact your marketing program is having on your organization's bottom line is a marketing solution that gives you the tools to automatically manage leads, measure and report on campaign results, and deliver day-to-day programs. Prove your value, control your campaigns, and maximize your results with MarketVoyce.
Your Most Valuable Asset: Leads
Turn prospects into customers and maximize current client relationships with automated lead management. MarketVoyce revolutionizes lead management by automating your lead qualification, assignment, and routing process and keeps leads warm with seamless marketing communication and sales collateral fulfillment.
MarketVoyce tracks each prospect's interaction with your organization and, based on your predefined rules, continues electronic communication and/or alerts sales that it is time to make a call. MarketVoyce lead management turns prospects into customers with:
- Automated fulfillment of literature requests
- Automated lead routing to the appropriate sales representative according to your territory rules
- Custom-defined communication tracks to keep leads and customers warm throughout the sales cycle
- Seamless integration with leading sales force automation systems such as Salesforec.com and SalesLogix
Your Secret Weapon: Measurement and Reporting
MarketVoyce gives you the power to monitor, track, measure, and report on the responses to your programs. Measurement is a powerful and indispensable tool - a secret weapon that takes the guesswork out of your marketing mix because you immediately know what's working.
Why don't more marketing professionals comprehensively track and measure their programs? The reasons are many: it's too time consuming, gathering information is challenging, all prospect responses aren't monitored, and reports are complicated to generate and provide limited useful information. What's the solution? MarketVoyce.
MarketVoyce makes measurement easy and cost effective. It eliminates all measurement hurdles with automated monitoring, tracking, and reporting that is seamless and transparent.
- Monitoring:
It doesn't matter how prospects or customers communicate with your organization because MarketVoyce monitors all prospect response channels: telephone, fax, Web, mail, e-mail, and in-person. - Tracking:
You know immediately which campaigns are winners and can maximize your results because MarketVoyce automatically tracks and attributes program responses, sales, and revenue to the corresponding campaign for an accurate measure of your efforts. - Reporting:
You prove your value and the impact marketing is having on your organization's revenues because MarketVoyce Campaign Impact Reports visually show the performance of individual marketing campaigns and your overall marketing program.
Tracking and collecting responses is the first step, but provides an incomplete picture of your marketing efforts. To fully prove the impact your programs are having on the organization's bottom line, sales and revenue must be linked directly to your individual campaigns.
MarketVoyce makes this link by importing sales information that exists in other internal customer information systems throughout your organization such as customer relationship management (CRM), sales force automation, and accounting programs. Imported response and customer contact information is matched across all data sources and associated to the correct campaign with high levels of matching accuracy.
You're in Control: Campaign Management and Delivery
You're responsible for planning and delivering marketing campaigns that drive revenue - on time and within budget. Your value to your organization is maximized when campaign management and delivery is simplified and automated so resources are dedicated to driving leads and sales, not administrative functions. MarketVoyce gives you the tools you need to deliver your campaigns with minimal effort, so you can maximize your campaign results.
Marketing departments large and small reap the benefits of MarketVoyce efficient and effortless campaign management; because everyone wishes they had more time and resources.