MarketVoyce gives you the power to monitor, track, measure, and report on the responses to your programs. Measurement is a powerful and indispensable tool - a secret weapon that takes the guesswork out of your marketing mix because you immediately know what's working.
MarketVoyce makes measurement easy and cost effective. It eliminates all measurement hurdles with automated monitoring, tracking, and reporting that is seamless and transparent.
- Monitoring:
It doesn't matter how prospects or customers communicate with your organization because MarketVoyce monitors all prospect response channels: telephone, fax, Web, mail, e-mail, and in-person. - Tracking:
You know immediately which campaigns are winners and can maximize your results because MarketVoyce automatically tracks and attributes program responses, sales, and revenue to the corresponding campaign for an accurate measure of your efforts. - Reporting:
You prove your value and the impact marketing is having on your organization's revenues because MarketVoyce Campaign Impact Reports visually show the performance of individual marketing campaigns and your overall marketing program.
Tracking and collecting responses is the first step, but provides an incomplete picture of your marketing efforts. To fully prove the impact your programs are having on the organization's bottom line, sales and revenue must be linked directly to your individual campaigns.
MarketVoyce makes this link by importing sales information that exists in other internal customer information systems throughout your organization such as customer relationship management (CRM), sales force automation, and accounting programs. Imported response and customer contact information is matched across all data sources and associated to the correct campaign with high levels of matching accuracy.
Campaign Impact Reports
Prove your value and validate marketing's contributions to stakeholders with MarketVoyce Campaign Impact Reports. With MarketVoyce you can automatically generate quantitative graphical and tabular Campaign Impact Reports that show your impact on your organization's bottom line by revealing your program(s):
- Response rates
- Close rates
- Leads
- Return on marketing investment
- Cost per lead
- Cost per sale and revenue dollar