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Campaign Impact Calculator

What Impact Do Your Campaigns have on Sales and Revenues? Respond to the questions below and click Show Campaign Impact to find out.	Your Marketing Program
When executing your marketing campaigns, can you monitor and track prospect responses from the following response points?
» E-mail	Yes	No
» Web	Yes	No
» Phone	Yes	No
» Fax	Yes	No
» In-person	Yes	No
» Third-party information	Yes	No
» Internal prospect and customer data	Yes	No
If you are able to monitor and track prospect responses, can you generate automatic reports that show your campaign:
» Response rates	Yes	No
» Close rates	Yes	No
» Leads	Yes	No
» Return on marketing investment	Yes	No
» Cost per lead	Yes	No
» Cost per sale and revenue dollar	Yes	No
Can you prove your marketing mix is optimized and all marketing dollars are being spent on campaigns that generate the most leads and sales?	Yes	No
Can you show the amount of revenues your marketing programs are generating and contributing to your organization's bottom line?	Yes	No
Can you calculate your acquisition costs per lead and per campaign?	Yes	No
Can you automatically and seamlessly consolidate and correlate customer information from all your internal data sources - accounting, CRM, sales force automation, and marketing - to get a big picture view of customer purchasing habits?	Yes	No